So, recently Bape has opened a new store in Newyork city. It's not like others. Want to know why? The reason is that the store provides an outlook of the brand that you have never seen before. At the entrance, behind tempered glass, it features an LED wall with six figures that look like teriyaki boys. The mirrors of the store are adorned with a camo pattern of bape line and surrounded by hanging rocks. This ain't it; the sofas are customized with Bape x Modernica in the center.
Bape had to make sure that each detail had meaning while looking stylish and synchronized with the brand's ideology. The store is stocked with all the latest clothes, footwear, accessories and collaborative stuff too.
To celebrate the launch of this store, the brand made some exclusive original items available in the store, which were designed using the famous Bape New York camouflage pattern. These were -
- Ape Head T-shirt
- Baby Milo T-shirt
- Bape New York mask.
To date, Bathing Ape has 30 stores globally, and for Bape lovers, it is fantastic news as the have another Bape store in New York, too. That was all about it, but do you know how this streetwear brand became so iconic? Let us learn about the history of this brand!
About Bathing Ape
It was founded in 1993 in Japan and is popularly known as Bape, which is short for Bathing Ape. It was a mix of fashion and hip-hop that caught the eyes of youngsters. The style was influenced by Nigo's music mostly and at starting the brand produced only 50 shirts a week. Yes, just 50 a week compared to they sell that in 50 seconds now in their limited editions. When in Japan, it gained popularity due to its exclusivity and limited availability.
After 7 years, in 2000, Bape expanded its branch to the United States and collaborated with well-known artists. You know the names - Kanye West and Pharrell Williams. It helped BAPE get global recognition and further expansion of products like footwear and accessories.
The next thing we knew was Hollywood's top celebs and famous brands- Kanye West, Marvel, and KAWS were collaborating with Bape. But there comes a time when the brand has to face a decline in popularity. The reason? Nigo's departure and brand were sold to an I.T. group in Hong Kong in 2011.
But till now, the BAPE as brand live as it is! And its legacy inspires the fashion industry despite the change in ownership.
Why Choose Bathing Ape?
Quality at its Best
Clothes are known for their quality so is BAPE. The crafting, the design, and the premium material all make it one of the best in the market. They are durable, comfortable, and stylish and can be carried to beach vacations, high-end parties, or coffee dates.
Signature Design
You must know the shark head design on the bape pants. It becomes brand recognition because of its detailing and uniqueness.
Collaborations with Luxury Brands
Louis Vuitton and Adidas collaborations brought an innovative and creative twist to the BAPE traditional pants. Because it was a limited edition, the attention it got was huge. BAPE keeps doing this collab for exclusive ranges of clothes, accessories, and sneakers.
Sustainable Practices
It follows sustainable and eco-friendly practices, and for people who are environmental lovers and want quality clothes, BAPE is the brand.
The Bottom Line:
It is a big deal for a streetwear brand to become an iconic global brand. From a store in Tokyo to a Bape store in NYC, it has come a long way! The reasons are - their urban culture, hip-hop fashion, and unique design. So, do bape shop now and get the exclusive and stylish pieces in your wardrobe.
